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The first ASSOS cycling-competition-specific high performance rainShell jacket. In cold winter riding conditions, it can be used as a heavy-duty insulator shell, wearing it over your interactive iJ.tiBuru. Here, is a new twist is the color lollyRed in which you are not overlooked even in the worst weather conditions! The sturmPrinz holds a very special place within the ASSOS collection. Its development was started four years ago by the core of the ASSOS Werksmannschaft (our in-house pro cycling team), with no intent to ever go commercial. 100% of the resulting products form followed only the needs of high performance functionality. No financial consideration went into its creation. Today, this credo of development still holds true for all ASSOS products up to the 90% mark. Then, our accountants come in, rightly so, to ensure that at the end of the development cycle your ASSOS product is still affordable. But in the case of the sturmPrinz, we gave the bean- counters the day off.
The objective was not to make a 100% waterproof jacket. Why not? Because 100% waterproof also means 100% impermeable, and this would be catastrophic if you happen to be in the bike race of your life, in the lead, with two hours still to go. Why? Because, at this level of exertion, body perspiration is very active, and the evaporation process must be proactive. It cant be slowed excessively by your pro- tective shell. Otherwise, within a fairly short time, you would be in a small private sauna, sweating out all your essential salts and minerals. The result? Crossing the finish line in last place with cramps.
Instead, the objective was to create the ideal rain jacket for high performance cycling. The challenge was finding and calibrating the optimum balance between insulation and protection, without jeopard- izing your performance, to provide you with a functional, intelligently engineered, cycling-specific anti- rain device that works!
It works in competition; it will work for your training units. So now, in the morning, when you look out of the window and see that its not cosy, but damp and cold, with more rain on the way… grab your sturmPrinz and have a good ride.